WHAT IS A BRAND?
Put simply, your brand is the sum of every interaction your customers have with your company.
Each interaction tells your customer a story.
If your customer perceives that your products are new and innovative, then those attributes become part of your brand in that customer's mind.
Through interactions, impressions and opinions are formed - through your customers' dealings with yourself, your staff, your company's website or marketing material.
"There are so many competing misconceptions about what a brand is that it might be simpler to say what a brand is not" A brand is not a logo. A brand is not a name, A brand is not a trademark, symbol or jingle. Yes these things affect your brand but a brand encompasses all of these and more."
- Robinson Wells, Lucidpress
If your products are presented in beautiful packaging, your customers may view your brand as sophisticated or classy. On the other hand, if your marketing collateral has been designed in MS Paint, you risk giving the impression that you're cheap or amateur.
Identity is everything in business and your brand need to grab your customers' attention for all the right reasons.
Whether you're a brand new start-up or your brand needs a bit of a facelift, we can help you to portray your company the way you need your customers to see it.