03. Start a blog
Most small business owners these days realise that when it comes to promoting your website, Blogs are pretty much a no-brainer.
They can double and triple up as social media content and subscriber newsletters and they’re totally freeeee! They bolster your SEO and increase your site’s ranking on search engines.
Blogging makes it easier for people to find your site and discover your business. And if that weren’t enough, your blog can help you establish yourself as an authority in your field and can dramatically improve your conversion rate… what’s not to love?
Well… whenever I talk to clients about their marketing strategy and how they’re going to get their brand new website out there for all to see, I usually run into a fair amount of resistance when the word blog comes up. This is down to a number of things usually - “Oh I’m not a writer” being a big one, but the number one stumbling block seems to be time.
In an ideal world, we’d all being writing an award-winning blog post every week and getting thousands of new followers and hits on our website as a result. That’s great and perfectly doable if blogging is your bread and butter and you actually EARN from you blog through affiliate links and the like…
But most of my clients (and me for that matter) have their own job to do/business to run and blogging comes way down the list of things to do after they’ve taken care of their paying clients - as well it should!
And heck! I understand this I REALLY do… take a look at my blog… I published my last post on the 17th Feb, having faithfully promised you all that I’d be publishing 1 a week for the next consecutive ten weeks - so sorry!
I got myself in a right old tiz about blogging when I first set up my business - in fact I categorically decided AGAINST doing it at all at one point - simply because I couldn’t commit to writing 1 blog post every month. I convinced myself that if I couldn’t make it consistent, it would be better not to bother at all and just take the damn thing down….. WRONG!!!
But do you know what? I’m a non conformist kinda gal and I generally don’t stick to many rules so I’m going to get controversial again and tell you why I’ve reconsidered and I’m now giving it another crack. The main difference this time being that I’m not going to beat myself about the head if I go past my deadline or miss a post. My new mantra in the spirit of giving myself a fricking break is “Some blogging is better than none blogging”
The thing is, we’re not machines and we can’t churn stuff out like clockwork on the dot every Tuesday morning at nine… life happens and if you’re self employed, you’ve probably chosen to be, precisely BECAUSE you want a bit more flexibility around your work.
Sure, it would certainly NOT be advisable to leave it 6 months before getting back in touch with your fan base, but as long as you’re posting with SOME degree of regularity, and generally reminding folks that you’re still around, chill out, let it come to you naturally and enjoy the process… You’ll probably find that being kind to yourself about your blogging (non?) habit will increase your enjoyment of it and then you’ll find you actually WANT to find the time to write because you’re enjoying it more.
remember - SOME blogging in better than NONE Blogging!
Don’t do what I did - (stick your head in the sand and hope that the issue will go away) but don’t give yourself a hard time if your schedule slips a bit either - everything in moderation and all that… cut yourself some slack, and you might find you actually get more done.
If you’d like some help setting up a blog or would simply like to have a chat about the pros and cons and advantages a blog can bring to your business, do get in touch. I’m here to help x